Expeed's Shopgrid Two-Phase Transition

PublishedAug 19, 2025

This case study examines how Shopgrid modernized its internal systems with the assistance of Expeed Software to reduce reliance on developers and boost business expansion. The solution streamlined feature rollouts, increased operational efficiency, and provided Shopgrid with the flexibility to scale without technical bottlenecks by combining a metadata-driven framework with a phased strategy.

Expeed's Shopgrid Two-Phase Transition

PublishedAug 19, 2025

This case study examines how Shopgrid modernized its internal systems with the assistance of Expeed Software to reduce reliance on developers and boost business expansion. The solution streamlined feature rollouts, increased operational efficiency, and provided Shopgrid with the flexibility to scale without technical bottlenecks by combining a metadata-driven framework with a phased strategy.

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shopgrid challenge

The Problem

As it grew, Shopgrid, a technology company that creates cloud apps and customized solutions, sought to fortify its digital systems. Developer participation was necessary for even minor adjustments like adding a page or a menu. Although this strategy had previously been effective, as the company expanded and the need for new features increased, it became more and more time-consuming.

Shopgrid's management began to realize that the company's next phase of expansion required more adaptability. They wanted their internal team to be able to handle updates on their own, lessen the need for technical support for regular adjustments, and ensure that the systems could grow with the company.

The Plan

To meet these demands, Expeed Software suggested a two-stage strategy. The first stage was designed to give Shopgrid a solid online presence and a platform for digital interaction. In addition to building the foundation for more sophisticated capabilities, this established the brand in the marketplace.

The creation of a dynamic admin portal was the main goal of the second phase. This metadata-driven framework allowed the system to quickly adjust to new needs. The framework could dynamically generate modules, menus, pages, and controls. Expeed used this same metadata structure to store data in the database and to render pages based on APIs. To maintain uniform layouts across all modules and make management easier for the client's team, reusable user interface controls were implemented.

Scalability was considered when designing the framework. In addition to meeting immediate needs, it provided a framework for upcoming improvements and project reuse.

The Findings

Operational Efficiency

● Turnaround Time for Updates

Before: 3–5 days (developer dependency) → After: < 1 day (self-managed)

● Reduction in Developer Involvement

Approximately 70% fewer developer hours required for routine updates such as menus and pages

● Number of Updates Managed by Business Team

On average, 25–30 updates are now managed independently by the business team each month

Feature Release Velocity

● Time-to-Market for New Modules

Before: 2–3 weeks → After: 3–5 days with the metadata-driven framework

● Increase in Release Frequency

Module rollout became 3x faster compared to the earlier process

● Cycle Time per Release

The average cycle reduced from ~18 days to ~5 days from idea to deployment

Consistency & Quality

● UI/UX Consistency Score

95% compliance with design standards achieved through reusable UI controls

● Error/Defect Rate

Inconsistencies across pages dropped by ~60% after standardization

Scalability

● Modules/Pages Added Without Redevelopment

More than 20 new modules and pages were added in the first year without major redevelopment

● System Scalability Index

Year-over-year growth in business demands supports zero redesigns of the core system

Cost & Resource Optimization

● Maintenance Effort Reduction

Approx. 40% fewer developer hours spent on maintenance tasks

● Cost Savings

Estimated savings of $35K–$40K annually by reducing repetitive coding and support needs

● Reallocation of Technical Resources.

More than 50% of developer effort was redirected from routine maintenance to strategic projects

Business Impact

● Team Satisfaction Score

Internal feedback showed ~90% satisfaction among business users due to increased independence

● Confidence to Scale

All new business demands in the past year were met without delays caused by technical bottlenecks

● Time Saved

An estimated 200+ man-hours saved per month through business self-service and faster rollouts

The Takeaway

Expeed Software worked with Shopgrid to move from a developer-dependent model to a metadata-driven framework that empowered the internal team. The two-phase approach delivered both a robust online presence and a dynamic portal that combined independence, speed, scalability, consistency, and reduced maintenance effort.

By aligning technology with Shopgrid’s growth objectives, Expeed provided a solution that delivered immediate business value while establishing a foundation for long-term expansion.


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Expeed Software is a global software company specializing in application development, data analytics, digital transformation services, and user experience solutions. As an organization, we have worked with some of the largest companies in the world, helping them build custom software products, automate processes, drive digital transformation, and become more data-driven enterprises. Our focus is on delivering products and solutions that enhance efficiency, reduce costs, and offer scalability.

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